Expert web3 branding, web design, event design, custom illustration, & much more.

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BRANDING IS A PROCESS, NOT A PROMPT

Your group deserves better than AI can spit out. Lumen principals have designed for some of the biggest names on the planet, and the top startups in web3. We know what works, and we craft everything we do methodically and artistically.

Logo featuring a stylized teal circular design resembling a eye or target above the text 'SPACE MERIDIAN' in bold black letters.
A geometric graphic design with a navy blue background, white, blue, and gold shapes, and the word 'SHIPYARD' in bold white capital letters at the top left corner.
Blue text on a white background spelling 'DeStor' with a line of smaller black text above it that is partially obscured.
Logo with abstract leaf and two small circles, and the text 'SEAD' underneath, set against a dark green background.
Colorful digital logo with overlapping letter P and P in gradient shades of teal, purple, pink, and orange.
Green bar graph with decreasing bars against a blue background.

Our visual-branding process begins with a sprint of engaging, collaborative exercises designed to discover the personality of your startup.

Examples from our branding exercises.

Next we generate logo concepts to give shape to your brand’s character, refining the idea that brings it to life most beautifully and memorably.

A collection of concepts from the development process for one of our client brands.

Then we develop a system of colors, typography, social applications, and more, along with guidelines for usage, and easily sharable assets.

A detailed branding guide for SEAD, featuring logo variations, color palettes, patterns, typography, and brand expression visuals, with illustration and design elements emphasizing a nature-inspired, modern aesthetic.

Finally, we bring your brand to life through creative artifacts, and release it into the wild …

A green coffee mug with SEAD branding.
Round sticker, a swag example from our client work.
Branded-sweatshirt example of our merch creations.
Four colorful posters display the message "Grow your business, not your workload" with nature and technology images, installed on a concrete wall, another sample of the branded artifacts we create at Lumen.

Jennifer King, DeStor

“Lumen understood our vision, embraced our high standards, and delivered a delicious brand that truly stands out.”

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WEB DESIGN

We do cutting-edge web design, and implement with a technical stack customized to your needs.

Collection of websites designed by Lumen, including Decentralized Futures, ProbeLab, Shipyard, Checker Network, and others, showcasing analytics, protocol solutions, community engagement, and open-source projects.

Takamasa Minami, Protagonistas

“Lumen's creativity, professionalism, and attention to detail are truly exceptional.”

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EVENTS

We design some of the biggest events in web3, creating seamless virtual, IRL, and hybrid experiences.

Web3 Summit 2024, August 19-21, at Funkhaus Berlin, black background with white and gray text.
Outdoor gate with two black signs, one reading "Web3 Summit" and the other reading "WELCOME," with an alley and trees in the background.
A woman wearing a helmet rides a bicycle near a sign that reads 'Web3 Summit' in a park near a river, with other people sitting and talking by the water.
Black water bottles and black caps with white text reading "Web3 Summit 2024" placed on a wooden table.
Group of people standing outdoors at the Web3 Summit, with lush green trees and a building in the background
The IPFS Camp logo: a stylized illustration withhexagonal and pentagonal patterns.
Conference attendees pose in front of the giant-cube sign created by Lumen for IPFS Camp in Lisbon.
Our IPFS Camp stage design, showing cubes fashioned of video monitors, as well as a wall-sized live display.
An illustrated map of a city square featuring a glass dome in the center with a sign reading "IPFS Camp," various buildings including a castle, a church, shops, cafes, and recreational areas, with people walking, cycling, and engaging in outdoor activities.
A person standing on stage with a laptop, microphone, and a large screen displaying a 3D cube of colorful blocks, with additional screens and geometric light structures as part of the stage setup.
A table tennis (ping pong) table with a colorful, abstract design, featuring green, blue, and orange colors, and letters spelling 'WELCOME' on the surface. Two paddles and a ball are on the table, which is set up in an indoor space with tiled flooring and arcade game machines in the background.

Eva Schon, Ponto

“They really know how to level-up the experience of web3.”

A close-up of a person's hands holding a pen and writing on a notepad with a calculator nearby.

How can we help?

We can’t wait to collaborate with you! Schedule an intro chat — or use this form to drop us a note, and we’ll get back to you within one business day.

Thanks!